our REPORTING

As DMS data experts, our data analysts are always searching for the latest trends within each market area. Providing campaigns for dealers throughout the US requires constant monitoring of statistics to ensure we are staying ahead of the curve. The next series of slides is just one example of how granular our analysts dive deep into individual campaign results.

Personalized Url’s are an effective campaign component that we rely upon to not only gauge response, but to initiate that very important one on one engagement between dealership personnel and individual customers. The information dealers receive from the      p-URL responses of their existing customers or prospects provides key insights on how best to proceed with each customer based upon the information provided and how it impacts a potential deal.

Nothing is more important than being able to identify, verify and attribute units sold as a direct result of each campaign initiated. Calculating the ROI attributed to each deal and breaking them out in a more granular format provides dealers with insight into their sales  operations and a campaign’s overall effectiveness.

Knowing how effective the strategic plan proposed by our team or requested by a client performed, can only be verified by attributing sales that are the direct result of the plan initiated. By further breaking down and visualizing specific data serve to reinforce the effectiveness or lack thereof of the strategy employed.

Campaign data analysis provides clients with metrics on the gross profits broken out by a multitude of categories related to the sale of all units during the campaign. This type of data analysis allows dealers to visualize and verify campaign effectiveness attributed to both Sales & Service initiatives.

Sharing this data analysis with dealership sales, BDC & management personnel is a practice we encourage. The “buy-in” from team members plays a significant role in the success of any marketing campaign. Seeing the results of their efforts and the impact it has had on the overall operation will ensure that each time a campaign is booked, all hands need to be on deck to achieve continued success.

“A picture is worth a thousand words” is an applicable statement. Geographical data visualization provides a snapshot of where the delivery of the outreach communications had the greatest impact. This geo market analysis overview can be used as an effective tool to determine where a client’s marketing dollars should be allocated for the most impact.

Another effective and practical use of geographical visualization is to pin-point those areas where lower response rates were generated. Lower response rates shouldn’t dissuade a dealer from continuing to target those areas. In fact, the picture is telling the story that perhaps enhancing the offers in those geographical regions may lift responses.

By utilizing our multi-channel marketing platform, dealers can see for themselves how each campaign component either singularly or in combination, impact response and results. This break down format showcases a number of important campaign metrics. Knowing how unit sales were derived and by what message or communication method provides insight into market trends and will dictate how best to proceed in the deployment of future campaigns.

As important as it is to share campaign data results with each client, it is equally important for our marketing team to study the overall effectiveness of each campaign. It is a consistent theme that the more impressions a recipient receives the greater the engagement. To accomplish this, a multitude of outreach communications delivered through various channels always proves to be the most effective strategy. A combination of mail, p-Url, social posts and automated messaging always generate the highest engagement & response.